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Marqués de Cáceres / News / Bodegas Marqués de Cáceres embraces innovation in its visitor experiences

Bodegas Marqués de Cáceres embraces innovation in its visitor experiences

Bodegas Marqués de Cáceres

Bodegas Marqués de Cáceres

Bodegas Marqués de Cáceres

Bodegas Marqués de Cáceres

News

The winery introduces a convenient simultaneous translation system to connect even more closely with visitors from any country. Sharing the same experience in one’s own language is our commitment, bringing together innovation, accessibility, and excellence in warm hospitality.

In a context of growing wine tourism and an increasingly international visitor profile, Bodegas Marqués de Cáceres takes a step forward in its visitor model by incorporating a multilingual simultaneous translation system that allows guests to enjoy experiences without language barriers.

Thanks to this innovation, visitors from different countries can take part in the same tour and follow it using their own headphones and language, in a simple way and fully aligned with the guides’ explanations. A flexible and accessible solution that enables interaction and shared experiences with full quality and attention to detail.

This advancement transforms the visitor experience, making it more open, connected and aligned with the expectations of today’s global consumer. It also allows us to expand time slots, making booking and access to the winery easier.

“We want every person who visits us to feel and experience wine naturally, without barriers and in their own way,” highlights the wine tourism team.

marques de caceres innova en enoturismo

Experiences that invite you to discover wine from new perspectives

This evolution is part of the winery’s wine tourism offering for 2026, designed to provide more sensory, personalized and memorable experiences:

  • Aromas & Textures: a surprising sensory journey. An immersive experience that invites guests to discover wine through the senses. Aromas, textures and sensations take center stage in a participatory dynamic that transforms tasting into an emotional and creative journey. Book now here 
  • Authentic Tour: the essence of Marqués de Cáceres.
    A journey through the history, philosophy and processes that have made the winery an international benchmark, culminating in a tasting that reflects the character and authenticity of the house. Book now here
  • The Flavours Encounter Tour: unexpected pairings. A proposal that combines iconic wines with artisan chocolates, creating a sensory dialogue that surprises even the most experienced palates in the winery’s exclusive spaces. Book now here

In addition, the winery completes its offering with tailor-made options adapted to different visitor profiles, including the organization of events and group activities in versatile spaces, as well as a Wine Bar and Terrace where guests can enjoy wines by the glass, along with a gastronomic selection in a relaxed atmosphere.

All these experiences are available through the winery’s booking system, now more accessible to a diverse international audience.

Innovation at the service of global wine tourism

The incorporation of this multilingual system, available in up to 40 languages, represents a significant advancement in the visitor experience, aligning technological innovation with a more inclusive and personalized hospitality approach.

With this initiative, the Rioja-based brand reinforces its commitment to continuous improvement. Its wine tourism model places the visitor at the center, allowing people from anywhere in the world to freely interpret their own sensations and impressions.

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